Let’s get you in.

Checking your license…

Paste the license key from your Gumroad receipt email and we’ll open your tool.

We’ll remember this device, so you only do this once. Can’t find your key? DM us at our page and we’ll sort it out.

Welcome, dear.We’re so proud you’re here!

Let’s start our road map together for the Reel or Carousel you want to improve, to see what’s already working and where it lost people.

It only takes about 5 minutes, and we’ll be with you the whole way.

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We look at one post at a time.

That’s the fastest way for us to catch what’s wrong with a single Reel or Carousel. Come back and run it on every post you publish. We won’t be looking at your whole page here.

Want us to look at your whole page?

That’s The Full Page Plan: your content pillars, a clear job for every post, and exactly what to post next. Join the waitlist when we ask for your email at the end, and you get $20 off when it opens.

Which post are we looking at?

Pick the one you want us to check.

▶

A Reel

▤

A Carousel

What was this post meant to do?

Tell us the closest one. There’s no wrong answer.

👀

Reach — getting new eyes on it

💡

Value — teaching or proving something

💰

A sale — getting people to act

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← Back Question 1 of 14

You made it. We have your diagnosis ready.

Where should we send your next steps? Your results appear right here too.

Add it and we’ll actually look at your page.

Add me to The Full Page Plan waitlist ($20 off at launch)

We only use your email to send your results and anything you opt into. Unsubscribe anytime.

BONUS 🪄

Read your own retention curve, forever

We see the same few retention shapes again and again. Once you can name yours, you can diagnose every future Reel yourself, without needing this tool for that check.

The dotted line is 100%: everyone who pressed play.

The Cliff

Means: Sharp drop in the first 1–3 seconds, then flat. The hook failed — people bounced before anything happened.

Fix: Something needs to happen in frame one, not after a setup.

The Slow Bleed

Means: Steady, gradual decline the whole way. The hook worked, but nothing re-earns attention as it goes.

Fix: Add pattern interrupts every few seconds, not just at the start.

The Mid-Video Drop

Means: Holds strong, then falls off sharply partway through — usually where the payoff was promised but delayed too long.

Fix: Move the payoff earlier, or give a reason to keep watching before that point.

The Plateau

Means: Holds flat and high most of the way through. This is genuinely good retention.

Fix: Nothing — this is what “good” looks like.

The Climb / Loop Spike

Means: Retention goes ABOVE 100% — people are watching it more than once.

Fix: Nothing — this is the best possible signal, often from a seamless loop or dense information.

How we read your numbers

👀 High Reach / Shares = Top-of-Funnel (Awareness)

💾 High Saves / Comments = Middle-of-Funnel (Value & Education)

💰 High Profile Visits / DMs / Link Clicks = Bottom-of-Funnel (Conversion)

0%Audit Score

This is your starting point, not a verdict. We’re right here with you.

Worth Knowing

Prefer person to person? DM us at instagram.com/auditthecontent →

One More Thing

We saved one more thing for you 🪄: how to read your OWN retention curve, forever. Tap here for your bonus.

This audit shows where a post is likely losing people, based on what you told us.